Monday, June 15, 2015

Ladies and Gentlemen, We've Gone Mobile!

The Internet is undergoing another shift as more and more of its users rely on their mobile devices rather than their computers to get online. Online shopping is exploding with customers, and the number of people with mobile devices might someday soon outnumber the people with computers. The best time to go mobile is right now, so here are three tips for bringing your website to your customers' devices:
 
Use Responsive Design

Not only does it look good, but it also shows the most important content. By doing this, you can keep one URL and watch as your website adapts its structure according to the way it’s accessed. It also means that you can avoid redirecting users, which is a slow process and statistically puts customers off. As a bonus, Google loves this design, and if Google loves it, then you and your SEO strategy should love it, too.

Configure Your Site for Multiple Devices

By setting up your site to be responsive and friendly on both tablets and mobile phones, you will optimize the number of customers you can interact with. You will also provide continuity between sites that both your customers and Google will love.

Ditch the App Ads

Advertising your app in a pathway blocking your mobile website is seen by search engines and users as a roadblock to be avoided. Your app sales won’t just drop; this kind of advertising can also drop you in search engine rankings, which will make you harder to find.

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